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Tumblr Bans Adult Content


On December 17th, 2018, Tumblr will no longer allow adult content on their site.

Recently, Tumblr changed their community guidelines regarding adult content. Before, posts depicting genitals and sex acts were allowed and common, but after December 17th, all adult content be banned and any that already exists on Tumblr willed be flagged. The passage below explains the changes made in regards to adult content. You can read the information in full on Tumblr’s Help Center.

Is adult content allowed on Tumblr?

Starting Dec 17, adult content will not be allowed on Tumblr, regardless of how old you are. You can read more about what kinds of content are not allowed on Tumblr in our Community Guidelines. If you spot a post that you don’t think belongs on Tumblr, period, you can report it: From the dashboard or in search results, tap or click the share menu (paper airplane) at the bottom of the post, and hit "Report."

What is "adult content?"

Adult content primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content—including photos, videos, GIFs and illustrations—that depicts sex acts.

What is still permitted?

Examples of exceptions that are still permitted are exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery. Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations, are also stuff that can be freely posted on Tumblr.



While the reason for this change in policy is unknown, people believe that the removal of the Tumblr app from the Apple App Store may have played a part in it. Around November 16th, people noticed that the Tumblr app disappeared from the app store. It wasn’t until November 19th that Tumblr announced that the reason for the app’s removal was because child pornography found its way onto Tumblr despite being scanned against their industry database. A routine audit was was performed and found content that was missing from the database. This allowed child pornography to slip through Tumblr’s filter.

On December 3rd, the CEO of Tumblr, Jeff D’ Onofrio, made a post titled, “A better, more positive Tumblr.” In it, he expressed how Tumblr is against child porn and any form of abuse towards minors. D’Onofrio then discusses the changes made to Tumblr and why adult content will no longer he available.

So what is changing?

Posts that contain adult content will no longer be allowed on Tumblr, and we’ve updated our Community Guidelines to reflect this policy change. We recognize Tumblr is also a place to speak freely about topics like art, sex positivity, your relationships, your sexuality, and your personal journey. We want to make sure that we continue to foster this type of diversity of expression in the community, so our new policy strives to strike a balance.

Why are we doing this?

It is our continued, humble aspiration that Tumblr be a safe place for creative expression, self-discovery, and a deep sense of community. As Tumblr continues to grow and evolve, and our understanding of our impact on our world becomes clearer, we have a responsibility to consider that impact across different age groups, demographics, cultures, and mindsets. We spent considerable time weighing the pros and cons of expression in the community that includes adult content. In doing so, it became clear that without this content we have the opportunity to create a place where more people feel comfortable expressing themselves.


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